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MSNBC News in Internet
By the start of 2001, MSNBC continued to trail both Fox News and CNN.
With the success of Fox News Channel, MSNBC tried to emulate the Fox News Channel's emphasis on opinion hosts.
The Project for Excellence in Journalism found in 2007 after a seven year survey of cable networks that MSNBC is moving to make politics a brand, with a large dose of opinion and personality.
In January 2001, Mike Barnicle got a show on MSNBC, but it was canceled in June 2001 due to high production costs.
In June, in a sign of continuing trouble of MSNBC, Microsoft CEO Steve Ballmer said that he would not have started MSNBC if he knew then what he knows now.
After the September 11, 2001 attacks, MSNBC served as an outlet for NBC News to provide up-to-the-minute coverage, in contrast to broadcast NBC's longer stories.
CNBC and CNBC Europe, with little financial news to report, ran MSNBC for many hours of the day following the attacks.
The year also boosted the profile of Ashleigh Banfield, who had escaped injury while covering the World Trade Center on September 11.
Her Region In Conflict program capitalized on her newfound celebrity and showcased exclusive interviews from Afghanistan.
In 2002, MSNBC's focus continued on opinion journalism and low ratings.
MSNBC scored up to triple the usual ratings during the 2002 Winter Olympics, airing several events, but this success was not due to news programming.
Alan Keyes is Making Sense debuted in January, featuring the conservative one-time candidate for the Republican Presidential nomination.
MSNBC rebranded itself as America's NewsChannel, with a patriotic theme proclaiming MSNBC to be fiercely independent.
Jerry Nachman joined MSNBC as its editor-in-chief and host of a news analysis program in May, and liberal talk-show pioneer Phil Donahue began hosting an evening talk show in July.
The News with Brian Williams was moved to CNBC, leaving MSNBC with primarily opinion shows in the evening.
In the afternoon, the cable network replaced rolling news coverage with talk shows featuring Curtis Sliwa, Ron Kuby, Bill Press, and Pat Buchanan. (*) |
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