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MSNBC News in Internet
| By the start of 2001, MSNBC continued to trail both Fox News and CNN.<br />With the success of Fox News Channel, MSNBC tried to emulate the Fox News Channel's emphasis on opinion hosts.<br />The Project for Excellence in Journalism found in 2007 after a seven year survey of cable networks that MSNBC is moving to make politics a brand, with a large dose of opinion and personality.<br />In January 2001, Mike Barnicle got a show on MSNBC, but it was canceled in June 2001 due to high production costs.<br />In June, in a sign of continuing trouble of MSNBC, Microsoft CEO Steve Ballmer said that he would not have started MSNBC if he knew then what he knows now.<br />After the September 11, 2001 attacks, MSNBC served as an outlet for NBC News to provide up-to-the-minute coverage, in contrast to broadcast NBC's longer stories.<br />CNBC and CNBC Europe, with little financial news to report, ran MSNBC for many hours of the day following the attacks.<br />The year also boosted the profile of Ashleigh Banfield, who had escaped injury while covering the World Trade Center on September 11.<br />Her Region In Conflict program capitalized on her newfound celebrity and showcased exclusive interviews from Afghanistan.<br />In 2002, MSNBC's focus continued on opinion journalism and low ratings.<br />MSNBC scored up to triple the usual ratings during the 2002 Winter Olympics, airing several events, but this success was not due to news programming.<br />Alan Keyes is Making Sense debuted in January, featuring the conservative one-time candidate for the Republican Presidential nomination.<br />MSNBC rebranded itself as America's NewsChannel, with a patriotic theme proclaiming MSNBC to be fiercely independent.<br />Jerry Nachman joined MSNBC as its editor-in-chief and host of a news analysis program in May, and liberal talk-show pioneer Phil Donahue began hosting an evening talk show in July.<br />The News with Brian Williams was moved to CNBC, leaving MSNBC with primarily opinion shows in the evening.<br />In the afternoon, the cable network replaced rolling news coverage with talk shows featuring Curtis Sliwa, Ron Kuby, Bill Press, and Pat Buchanan. (*) |
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